Search Engine Optimization (SEO)
No business could survive without SEO – SEO is no longer optional. Websites that are not built with SEO in mind, there is no way they can survive in the highly competitive online World. Search engines have improved greatly since the days of Edgar Bergen’s classic Peanuts comic strip. In fact, in some ways, SEO is becoming a requirement for many professionals. Take a look through a few of the many different SEO certifications out there and you’ll still be amazed at the amount of information SEO can give you.
Search engine optimization if done properly can have the potential to dramatically increase the amount of traffic that a website receives, but all of that search traffic won’t help grow a business unless it converts into paying customers. This is where conversion rate optimization (CRO) comes in. Conversion rate optimization involves using methods such as A B testing to make changes to websites and measure the impact they have on a site’s conversion rate. Successful search marketers know that just getting traffic to a site is not enough, what the traffic does once it arrives on the site is just as important. CRO was once a difficult and highly technical process, but thanks to software such as Optimizely, running tests to improve conversions on your site is as easy as inserting a single line of Javascript.
Uncover the world’s first, Search Engine AI-Powered Platform designed to help you outrank your competitors no matter the niche in a short time possible. Schedule zoom NexODN DEMO with us to see how we will rank your website in the first place!
Google Ads Vs Seo: Which Is Best For Business?
Let’s take a look at the SEO vs. Google Ads debate to help you pick which strategy is best for your business. SEO is better for quick, top of the page results and SEO is better for long-term Google ranking. If you can, the best strategy is to do both as they work together very well. In the beginning, you can focus more on SEO, which will help you get more exposure for the same keywords that you get SEO traffic. As your SEO ranking improves you can lower your Google Ads budget accordingly.
Anyways, you’re looking at spending thousands of dollars per year for a good SEO strategy or Google Ads campaign. After being in the marketing industry for a few years, you get the privilege of utilizing a variety of strategies in both SEO and Google Ads. Both come in handy for their own particular uses and there are a lot of strategies you can perform for either. SEO considers a multitude of aspects and there’s always a better way to optimize your SEO. From what we’ve come across, there are some strategies that take the cake in building your rank or are too simple to pass by.
One of the most effective strategies to SEO is link building. Referring domains is a factor that Google’s algorithm looks at when judging your website for the searched keyword. This means that Google is looking to see how many other websites are linking to your domain’s pages individually to boost your rank. If you have a variety of backlinks that are from credible sources that use specific anchor text when linking to your page similar to the keyword searched, then Google boosts your ranking for that keyword.
By now, you have a good understanding of what SEO is and how it differs from running a Google Ads campaign. This way you will not have holes in your online search strategy. If you’ve built a website anytime in the last decade you have no doubt come across the term ‘SEO’ – possibly from receiving one of those countless annoying emails from an ‘SEO expert’ letting you know they tried Googling but couldn’t find you and asking “Are you doing any SEO on your website?” You may have even heard of Google Ads or ‘Pay-per Click’ (PPC), but without knowing the difference between the two you could be forgiven for thinking SEO and PPC are the same thing.
Nexus Mediaworks is one of the leading Digital Marketing & SEO Agency in Malaysia and one of 450+ certified Google Adwords Premier Partners in the world. We are a well-rounded digital marketing agency that builds your business’s digital identity from scratch and up towards being one of the top searches in Google search engines. We understand, plan, strategize and optimize the best digital marketing & SEO solutions for your business to capture the attention of your target audience.